Japanese electronics giant against competition from the cares of ginseng and slap cheap Chinese products. Initially, there Aiwa, which does not operate. Even for consumers Indonesia, Aiwa audio products have recognized the benefits of voice quality. If not yet calculate the benefits from the operational factory in Sukabumi. Unfortunately because of global economic turmoil, this factory should also be closed. Aiwa brand fans should not bite the finger because of difficulties collecting their products. Aiwa must be willing purchased / taken by the giant Sony is perhaps still have the benefit of non-audio products.

For the consumer public, learn Aiwa products from the Internet will be confusing. Aiwa website is still running as normal, only the label underneath the company is the Sony Corporation.

In Indonesia, even Aiwa products with the logo of this new found difficult. However, there was little change in the range of Sony brand audio products, namely the shape of a more dynamic and has many variants in the class low-end brands with a put-off to Korea and China.

In fact, this merger not only occur between Sony and Aiwa, but also occur in other Japanese electronics giant, namely, JVC and Kenwood. Kenwood was known as one of the leading manufacturer of audio, perhaps in line with Pioneer, which put itself on the class hi-end. However, global economic conditions and tight competition would not want to force management to act quickly.

As a choice for consumers even more to narrow the origin of the Japanese brands that are only behind Sony, Panasonic, JVC. Two other brands affected by mergers, namely Kenwood and Aiwa perhaps just a complement, or in fact used for the product range of non-electronic audio.

On the other hand, perhaps consumers will also benefit form the improvement of product quality. Lack of Sony products may be covered with technology Aiwa. Like Kenwood and Aiwa, which they mutually reinforce branding.

That's the reality. Markets are filled by many affordable products with the brand Korea or China. Quality is perhaps still under the Japanese producers, but the price, the options are rich, attractive design, slow sea make consumers feel satisfied instead be forced to products that do not attract good and not discovered where. Not all people have the golden ear sensitive to the quality of sound. The good news for the brand LG, Samsung, which is building a good image. Similarly, Chinese brands are the possibilities low-end market.

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